The Purposes For Music Video's
Music videos are usually made and used as a marketing device intended to promote releasing of new music. The record label of the artists may pay up to millions of pounds for a music video this is because of its importance to their music.
Music videos promote new music releases in the various of ways, one way is that the video can be seen throughout the Internet on websites such as YouTube and Artist's website.The use of the Internet for music videos is an advantage because of its worldwide usage which means it is available to a mainstream audience raising its awareness of the new music release from this it can promote the sales of their music.Music videos also give 24hrs availability to their audience which means the artist's does not have to perform to allow their songs to be heard this again promotes the awareness efficiently.A music video can become an event it self the release of Rihannas Diamond video is an example of this Rihanna is known to make interesting and outrageous videos, which gives her fan base the opportunity to look forward to her videos, for example artists such as Rihanna even release teaser videos to their music videos to create a buzz on her actual release, this works for Rihanna because of her mainstream audience so just from the buzz this can promote her music before even officially releasing the video. Promotion of an artists new music release is important, music videos is a big factor of this, the advantage of music videos is that its adds an extra element to the song.
(Rihanna-Diamond)
Another way is to create a visual presentation of an artist, music videos allow their artists to express themselves through their videos.This is a good way for the artist to show their personality and even completely change to a different character within video's. visual presentation give the artist the opportunity to have their own unique style and to stand out from other artists.Example of this would be LMFAO, LMFAO is a group who connotes party content through their videos, from this their presentation LMFAO are known to be outrageous with a sense of style such as "funky" this is different from many other artist's.Although LMFAO presentation in their vidoes are different/unique this has an advantage for their music videos, a reason for this would be their fans/audience can find interest just from watching their videos, giving the opportunity to promote the artists music videos because of its entertaining factor, an example of there presentation within their music video 'Champagne Showers', would be at 2.21 at this point the energy of the video is seen to be livily whilst being at the scene of a party the clothing of lmafo are funky and outrageous, in many of their other music videos they also keep up this presentation of 'Party rock'.
(LMFAO-Champagne Showers)
(LMFAO-Champagne Showers)
Music video also extend the playability of new music releases and provide additional income, music video's frequently can be played on music channels such as Channel kiss, channel kiss is dedicated channel which you would only find music video's on that are in relation to their genre e.g. Hip-Hop, R'n'B ect.. .Music video's such as Chris browns 'Dont Judge me' is in the genre of R'n'B this music video is on kiss's playlist, the release of his music video allows more playability of his new song than just being played by audio on radios, the making of his music video also allows his song to be played on well-know channel like kiss, new releases also usually have more playability than older videos adding to his promotion/raising awareness to a wide audience.So in this matter Music video an advantage as they extend the playability which keeps the sales going and even keep the artist in the eye of the public.Not only does music channels influence the sales of an music video release they also pay to put artist to put the music video on their playlist this is called royalty payments, most music channels need new music video releases to keep their audience interest within their channel which means that channels are willing to pay for music video's for example Chris Brown - Don't Judge Me video would of been paid for to be put on their show.
(Chris brown -Don't Judge Me)
To create synergy this is when the music production company and programme join together to promote both elements within the music video, a example of this is Leona Lewis's theme song to avatar, within the video you see scenes from the movie Avatar and parts of Leona Lewis singing the theme song of avatar, the advantage of this is they both work together to promote both elements such as the Artist and the new movie release, this showcases both institutions within the music video to a greater audience increasing the awareness of the artist and movie, in this case Avatar is a very successful movie, the film broke several box office records and became the highest grossing film of all time, along with James cameron the director of the movie is encially a very sucsesful director, Leona Lewis on the other hand had been sighend to a major record label 'Syco', the tie between these within this music video should have a good impact on both sucsess as both are already well-known another advantage from this music video is that Leona as an artist can come across another within the media industry from the tie between the two may open doors for her to be in the next coming film of avartar, so many more opertunies as an artist can be made from the release of the video.
To be art in their own right, artist may use their videos to give their fans something to remember, they do this by using unique and creative content with their music video's, for example Bjork- All is full of love within this video at 0:31 we see that a robot is being used to be in the sense of the artist, it has life like features made to look like how the artist would look if she was a robot, not many music videos have this in their videos in that matter it is seen to be unique and give her fans something to remember the music video can be more effective than the vsong making it more rememborble in some cases even more than the song, the use of art within the artist videos helps to get people to talk about it. The music video also has pioneering use of technology as you see the use of graphics to make the robot in the video seem as if it is a life like human, this will help appeal to her audience as they can identifty it as like a human robot, the use of art is a very good way to even express the artist creative allows them to think outside the box, in which is a very good chance to encourage to be unquie and different, all artists will like their stamp on the music industry to be almost like a legend, it bring them up to a high icon in the music industry but you do not get that by just producing something typical, such as so having a sense of art in a music video can have a very big impact on the artist..
(Bjork-All is full of love)
