Pitch Reflection

Pitch Reflections

The  Feedback

Here is footage of my class who expressed their feedbacks towards my music video pitch ...

Areas of the presentation you would like to give any more detail on: 

I think the areas i could of expanded on during my music video pitch such as my artist identity and my production schedule. First area i could of expanded on is my 'Artist identity' I didn't give a clear unique idea of how i personally want my artist to look like as well as how they are going to come across through within my music video.To expand on what i should of said when doing my music video pitch, that my artist is not going to be a replicate of Rhianna but will have 'similliar' aspects of the artist and how i will make her different is that she will have more con troll on what she will want to look like considering the genre of the music video is soul/jazz as these genre do not have a typically view on how artist are meant to be characteristically, so therefore my artist will have her own way of dressing wick is a way to put her stamp on the genre she represents. I would also have to expand on my shot types or angles that I wish to show in my music videos ,i would like my shots to have a lot of movement as well as being able to show my narrative, but i believe as my song is up beat my camera movement should compliment my beat, along with that i would of also of liked to cover that i would of used a lot of close ups to see the expressions of my characters, because my song is an emotional song it is important that there is many use of close ups as my song is emotional so this is a way that my audience can see the emotion shown of the character.

What my audience identified as strengths:

Once i finished my pitch, i then got feedback and questions about my pitch that i had to justify. The strengths i got from my feedback is that i presented my work with confidence, good tone and clear idea. I think overall the audience had an understanding on how i would like my music video to be like such as visuals, conventions etc.. i think this is because i went into depth and making sure that my audience was engaged as well as understanding what my most important ideas are some of the members of the audience stated "its was very in depth, that's why there isn't many questions to ask". Which you see in my reflection not many question were asked about my pitch.

What my audience identified for my improvements:

My audience had a few points that i had to improve on such as making sure i do not need permission to film up central London, i got this feedback from serife to improve this i will have to do some research and possible places i will like to record, so this does not effect the shots add locations i plan to have. another improvement i will have to look at is have a more unique idea for my artist as Mr Clark pointed out "if my artist is going to be exactly like Rhianna" as i did many comparisons to the artist, to improve this i will have to make sure my artist does not have completely the same characteristic as Rhianna, one of the ideas i have come up with is that my artists will not be dressed in the sense for male gaze which is what Rhianna presents within her videos. I was also asked by another member of the audience about my age range which is 16-30years ask they asked "do you not think that 16-30, is to wide for my target audience" after i have been asked this, i then remembered i did not justify why i chose this as my age range and next time i should put more thought into my target audience.

What changes i will make:

After receiving the feedback from my class, i  then reviewed my video and thought about the possible changes i would make for my production. First change  is that i plan before hand and do some research on the places i would like to record, such as central London not knowing if i need permission to record in certain places can have and effect on my production schedule as i may have to come up with another location that is convenient to my music video, as well as not being able to look how i exactly planed for my music video to look, so the change will be that i should do more research in to everything I plan for my video.I would also like to change the narrative idea of my music video as my genre of the video is soul/jazz and has a unique sound to the song i believe the video should add to this as decided to use amplifying from Goodwin theory, a way i thought my music video can add to the unique style of the song is that  the narrative has an unique twist, this is one of the changes I would like to make as i thought about my ideas more, but i have not come up with what the "unique twist" will possibly be.

muisc video pitch

My music video pitch

Music Video Pitch

Music Video Pitch

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Analysing My Song

Analysing My Song

Walking away

Why’d you play these games...with my heart!

I can’t take the pain...I’ve had enough!

Put my heart my soul in to loving you-ooh!

But you don’t even care, do you? Do you? Do you? NO!

This first verse outlines what the song is about and in this case the girl talks about being in a relationship and tells the audience that she’s had enough of being played with emotionally. The lyrics is written in a way that she is talking to the person who is messing with her heart, as if she is (heartbroken) the reason why she is walking away with her love, this verse give a sad and emotional imagery of the artist but also a strong view as she is able to walk away from being played around.

I’m walking away. I’m walking away...I’m walking away

With my love

I’m packing all my things...and taking back my stuff

You cheat...you lie...you make me cry now that’s not right

Now it’s time. To say goodbye...you’re out my life

You want to jam...with your man dem...all time

Well its boom bye bye iii

You fink I don’t know when your jamming with a hoe. Always cutting off the line

This is the chorus where she explains more about how she is heartbroken, that the person she was with cheated and shows her more emotions from the word “cry”. In the chorus she repeatedly uses the word “bye” which shows she going to leave because of her hurt caused by the person. the reason why she is walking away with her love, this verse give a sad and emotional imagery of the artist but also a strong view as she is able to walk away from being played around.

Listen...listen to me I think I’ve had it up to here with all of your lies

I’m tired. I’m physically drained and to think I should of been number one in your life

Supposed to be your wife. Supposed to be the one you coming home to at nii..night

But you rather be out with your boys...grey goosing and chasing girls..Oohh

The last verse reveals more about how her heart had been broken, and it is written in a way that she is talking to someone who was her lover, lyrically you can see how the person did not treat her as she expected as in the lyrics she states “I’m supposed to be your wife” the word ‘supposed’ as in terms of something negative. This verse adds to her first as it tells you a bit more about how she got hurt from her lover.

Section 1 – Target Audience:

Age: 16-30

Gender: Female since it is from a females prospective in a broken relationship and how the female is hurt.

 Interest:  Relationship, music, Genre life

Location: Worldwide as everyone has relationships and problems no matter where there from.

Ethnicity: This song is targeted to any ethnicity

Section 2- Lyrics

The lyrics of this song expresses the emotions of the artist, the female singer talks about her heart being broken by her lover , in way that she is talking to him(which can come across of how you would argue with someone) so this lyrically shows that she has an aggressive toned voice and sings about mostly a breakup. She says how her lover had “cheated” and made her “cry” in which she talks about her wanting him to leave after the person hurt her in the list of way she states within the song. However the lyrics to the song are always not what they seem because slow songs can also mean depression and how someone is feeling down and not in a good mood - the song goes on to which can suggest an imagery of the artist taking her lovers life trying in which she says  “Well its boom bye bye”, the video can be showing all the bad experience that the artist had to go through because of her lover. The end of the song reveals more about how her lover had hurt her emotionally and physically as she says “I’m physically drained” the tone of the song shown by the lyrics seems as if it had built up to the end of the song where it gets more aggressive she shows this by uses repetitive words such as “listen. Listen”. The singer also says that “But you rather be out with your boys...grey goosing and chasing girls” which show that the person who is meant to be loving her and being with her does many wrongs in the relationship she had with them, as that is what he would rather do e.g. chase girls than be faithful to her.

Section 3 - Music

The Artist of this music would be a cross between Rihanna and Keyshia cole,, Meaning that the aggressive and  fast paste of the song can give it a urban/ R’n’B feel to the listener. The singer can also be a reggae artist as she has written in a way meaning (words) that you would expect to hear in a Jamaican ( patwa) accent. The song comes across aggressive with a lot of hurt from being in a relationship with a lover who did not actually want to love her so this type of style to her lyrics is typical within R’n’B. However this genre attracts a large audience her target audience may be narrow but many seem to like R’n’B within this typical kind (mainly girls). I personally think Cassie C in general terms write about loving someone who had hurt her in many ways and now they finally want them to go or she will leave with her love. The lyrics is a day to day life thing as many people can relate to so creating visuals to this when making my video will be easy to make.

Section 4 - Tempo

The tempo of this song is very fast paste and so is the lyrics. The tempo shows the actual feeling's behind the lyrics and also gives the audience a visual of what the video would be about relating the lyrics to. The instrument of a drums starts at the beginning of the song and never ends so this can be shows on a video with a girl playing the instruments. The tempo also helps project the artist voice to its full power as no beat or effects is added to make it sound more modern, it just creates a aggressive song that has a very strong meaning. During the chorus the artist goes full on with chaining the pitch to a more higher one like she is trying to shout out the important bit of the song out , this creates an emotional effect and can be shown in a video very well.

Section 5 – Video

 The song is a girl talking about saving a relationship or either leaving it depending on what angle you look at it. If I were to produce a music video for this song I would have to go with the concept of having a girl who is in a busy crowd but shows how isolated she feels. She would maybe walk around a crowded busy area (the city) and have memories of the time she spent with her boyfriend. While she's walking around mining to the song the narrative can cut towards other couples as she remembers her time with the person. The video would have a slow pace like the song may also show her playing a guitar as people walk past her , i like this idea as it has a more natural and feel good look towards it.The video can also have a surreal angle towards it as it can also show someone most preferably her boyfriend reading a suicide note as it zooms into the letter the visuals expose what has happened to her and all her bad memories that she's had with him (he could be abusive etc), in the end he can wake up from a dream and realise that it was only a nightmare as she's sleeping next to him facing the other way , as he puts her arm around her and goes back to sleep the camera would zoom out and reveal that she has a suicide note in her hand and she's actually cut her self, leaving her to bleed to death.

Artist Identity



My Artist Identity



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Email To Artist

Goodwin theory

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